Deep Breez

Privacy Policy

Last updated: [DATE OF PUBLICATION]

Deep Breez is an iPhone app for adults who are stopping cigarettes, vapes or heated tobacco. When a craving comes, it gives you something short to do while it passes, and it keeps count of your days and the money you have kept.

What you tell the app is personal, and some of it is about your health. So the app is built to keep almost everything on your phone. This policy says exactly what stays there, what can leave, who receives it, and what you can do about it.

On this page

  1. 1. Who is responsible
  2. 2. The short version
  3. 3. What stays on your iPhone
  4. 4. Your own iCloud (Sign in with Apple)
  5. 5. What reaches our server
  6. 6. Talking to your buddy: the AI coach
  7. 7. Purchases
  8. 8. Notifications, calendar, photos and sound
  9. 9. Reading and outside links
  10. 10. What we do not do
  11. 11. Who else handles your data
  12. 12. Moving data between countries
  13. 13. How long we keep things
  14. 14. Deleting your data
  15. 15. Your rights
  16. 16. Age
  17. 17. Security
  18. 18. Health information in the app
  19. 19. Changes to this policy
  20. 20. Contact

1. Who is responsible

Deep Breez is made and run by [DEVELOPER LEGAL NAME], an individual developer based in Georgia (the country). In this policy, "we" and "us" mean that person. In legal terms, we are the "controller" of the personal data described here.

2. The short version

3. What stays on your iPhone

Everything below is saved in the app's own storage on your phone. We do not receive it unless one of the choices in sections 4 to 6 applies.

WhatExamples
Your answers from setupFirst name, age range, gender, what you are stopping, how much you used and what it cost, your quit day, your reasons and your "why", your savings goal, any limits on moving that you chose (for example knees, heart, breathing, pregnancy)
Your progressDays, money kept, cravings you got through, slips you logged, medals, program and training progress
Your journal and check-insMood, feelings, urge strength, notes you write
Craving recordsWhen a craving came, how strong it was before and after, what set it off
Quit aidsWhich aid you said you use (for example patches) and the days you ticked it off
Things you madeYour signed commitment, your goal photo, your plans for tough moments
SettingsBuddy, voice, sounds, reminders, whether AI replies are on
App recordsA random ID for this install (kept in the iPhone Keychain), which paywall version you were shown, and a short list of app events kept in memory while the app is open

A small part of this (your day count, money kept and today's session) is shared with the Deep Breez widgets, Live Activities and Siri shortcuts on the same phone, through Apple's App Group storage. It does not leave your phone that way.

How long: until you erase it with Profile › Start over, or delete the app. The random install ID stays in the Keychain and may remain after the app is deleted, until the phone is erased.

4. Your own iCloud (Sign in with Apple)

If you sign in with Apple, the app saves a backup in iCloud key-value storage, inside your own Apple Account. It is there so that your progress comes back on a new iPhone.

How long: until you choose Profile › Account › Delete account, or remove Deep Breez's data in your iCloud settings.

5. What reaches our server

Our server is hosted by Supabase in the European Union ([SERVER REGION: owner to confirm, the project is set up as EU, Ireland]).

5.1 Your account (Google or email sign-in only)

WhatYour email address, an account ID, the sign-in method (Google or email), and sign-in times
WhyTo create your account, send you a 6-digit sign-in code, and recognize you on a new phone
Legal basisPerforming our agreement with you (the Terms of Use)
How longUntil you delete your account

If you choose Google, Google confirms who you are and passes your email address to our server. If you choose email, a code is emailed to you. There are no passwords.

5.2 Your backup (only if you agree)

After you sign in with Google or email, the app asks "Back up your progress?". If you tap Keep it on this phone only, nothing is uploaded.

WhatOne copy of everything in section 3 that belongs to your plan and progress: setup answers, quit day, slips, craving records, journal, quit aids and the days you logged them, limits on moving, your goal photo, your signed commitment, and the record of your yes to this backup. This includes information about your health
WhySo you can get your progress back on a new phone
Legal basisYour explicit consent
Who can read itOnly your own signed-in account. The server refuses every other account
How longUntil you turn backup off, or delete your account. Both erase the copy on the server straight away

The backup updates by itself while it is on.

5.3 Counters for the AI coach

When AI replies are used, the server keeps a daily count so that nobody can overload the service.

WhatA one-way code made from your install ID, a one-way code made from your network (IP) address, the date, and how many messages were sent that day. No message text
WhyA daily message limit, and protection from abuse
Legal basisOur legitimate interest in keeping the service safe and affordable
How long30 days

5.4 Connection data

Whenever the app talks to a server, that server sees your IP address and basic technical details of the request, as any internet service does. Our hosting provider keeps short-lived logs of these for security and fault-finding.

6. Talking to your buddy: the AI coach

"Talk to Breez" (or whichever buddy you picked) can answer in two ways: with replies built into the app, or with replies written by an AI. AI replies are part of the paid plan.

Nothing is sent until you tap Allow. The first time, the app asks "Use AI replies?" and explains what is sent. If you tap Not now, you get built-in replies and nothing leaves your phone.

If you allow AI replies, each message you send goes to our server, which passes it to Anthropic, PBC (United States), the company that makes the Claude AI models. Sent with it:

Not sent: your journal, your craving records, your quit aids, your age range, your gender, your goal photo or your email address, unless you type them into the chat yourself.

What you should know:

7. Purchases

Subscriptions are bought through Apple's App Store. Apple takes the payment and holds the records. We never see your card or your Apple Account details.

The app reads your subscription status from Apple on your phone to unlock the paid features. The random install ID is attached to the purchase inside Apple's records, so that a purchase can be matched to the app install that made it. We do not run a server that stores your purchase history.

8. Notifications, calendar, photos and sound

10. What we do not do

If any of this ever changes, this policy will be updated first, and the app will ask you where the law requires it.

11. Who else handles your data

These companies process data for us, or receive it because you chose their service.

CompanyWhat it does for Deep BreezWhere
Supabase, Inc.Hosts our server: accounts and backups for Google and email sign-in, the relay for the AI coach, the coach countersEuropean Union ([SERVER REGION: owner to confirm])
Anthropic, PBCWrites the AI replies, only for people who allowed themUnited States
[EMAIL SENDING PROVIDER: owner to confirm, for example Resend, or Supabase's own email service]Delivers the 6-digit sign-in code to your email address[EMAIL PROVIDER LOCATION: owner to confirm]
AppleThe App Store and payments, Sign in with Apple, your own iCloud. Apple acts under its own privacy policyWorldwide
GoogleSign in with Google, if you choose it. Google acts under its own privacy policyWorldwide

We may also disclose data when the law requires it, or when it is needed to protect someone's safety. If Deep Breez is ever passed to another owner, your data would move only under this policy, and you would be told first.

12. Moving data between countries

Where data about people in the European Economic Area, the United Kingdom or Georgia goes to a country that does not have an official adequacy decision, we rely on the safeguards the law provides, such as the European Commission's Standard Contractual Clauses (with the UK addendum where needed) in our agreements with these providers. You can ask us for more detail at [CONTACT EMAIL].

13. How long we keep things

DataKept for
Data on your iPhoneUntil you use Start over or delete the app
Backup in your iCloudUntil you delete your account in the app or remove it in iCloud settings
Account on our server (email, account ID)Until you delete your account
Backup on our serverUntil you turn backup off or delete your account
AI coach counters30 days
AI coach messagesNot stored by us. Kept by Anthropic for a limited period (see section 6)
Emails you send usUp to 2 years after your question is closed

14. Deleting your data

You can do all of this in the app, without writing to us.

You want toDo thisWhat happens
Delete your account and its backupProfile › Account › Delete accountA Google or email account and its server backup are erased for good. With Sign in with Apple, the backup in your iCloud is removed. Your progress on this iPhone stays
Remove only the server backupProfile › Account › Turn off backupThe server copy is erased. Your account and the progress on your phone stay
Erase everything on this iPhoneProfile › Start overYour plan, days, medals and journal are erased from the phone, and you are signed out. A backup you saved earlier is not erased by this
Stop AI repliesProfile › Sound & reminders › AI repliesNothing more is sent to the AI provider

To remove every trace, use Delete account first, then Start over.

Deleting your account or the app does not cancel a subscription. Cancel it in iPhone Settings › your name › Subscriptions.

If you signed in with Apple, you can also stop Deep Breez using your Apple Account in iPhone Settings › your name › Sign-In & Security › Sign in with Apple.

15. Your rights

Depending on where you live, the law gives you rights over your personal data. This includes the EU and UK General Data Protection Regulation, Georgia's Law on Personal Data Protection, and state privacy laws in the United States. We give the same rights to everyone, wherever they live.

You can:

Most of these you can do yourself in the app. For the rest, email [CONTACT EMAIL]. We answer within one month. We may ask you to write from the email address of your account, so that nobody else can ask for your data.

Because most of your data is only on your phone or in your own iCloud, we often hold nothing more than an email address, or nothing at all.

We do not sell personal data, do not share it for cross-context behavioral advertising, and will never treat you differently for using your rights.

16. Age

Deep Breez is for adults. You must be 18 or older to use it. During setup the app asks your age range. If you choose "Under 18", setup stops, nothing further is collected, and the app points to free support made for teenagers.

We do not knowingly collect data from anyone under 18. If you believe a minor has given us data, email [CONTACT EMAIL] and we will delete it.

17. Security

No system is perfectly safe. If a breach puts your rights at risk, we will tell you and the authorities as the law requires.

18. Health information in the app

Deep Breez shows general information from public health sources, with the source named beside it (for example the NHS, the CDC and the World Health Organization). It is general information, not medical advice, and Deep Breez is not a medical device. Please talk to a doctor or pharmacist about medicines and about anything that worries you.

19. Changes to this policy

When this policy changes, the date at the top changes. If a change matters to how your data is used, the app will tell you before it applies, and will ask for your consent again where the law requires it.

20. Contact

[DEVELOPER LEGAL NAME]
[POSTAL ADDRESS IF REQUIRED]
Email: [CONTACT EMAIL]